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News » Tractor Industry News - 2018 » Swaraj Tractors introduces new 60 HP model Swaraj 963 FE

Swaraj Tractors introduces new 60 HP model Swaraj 963 FE

Swaraj tractors under prestigious ownership of Mahindra & Mahindra, launched a new model Swaraj 963 FE on 7th March 2018.


The all new Swaraj 963 FE is fully equipped with cutting edge technology to do all modern day field and industrial operations. The new model carries the legacy of Swaraj series and at the same time has top notch technology to please the end users who are tech savvy by nature.

Below are some key features of Swaraj 963 FE:

·  540/540E, reverse PTO options

·  FNR lever for instant forward and reverse operations

·  2200 KG lift capacity

·  12+2 speed gearbox

·  2WD/4WD options

·  12” clutch plate for PTO

·  Precision lift for soft soil operations

·  Single piece front hood

·  400 hrs sevice period

swaraj 963 india tractors

The model has been priced at 7.40 lakhs Ex. Showroom price and will be initially available in Punjab, AP, Telangana, Tamilnadu and Chhattisgarh. Later by end of the year it will be available across the country.

Speaking at the launch, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd. said, “Swaraj as a brand is well differentiated from competition because of its strong bonding with its stakeholders. It is a highly trusted and reliable brand in the market today and lives up to the ‘Make in India’ promise. At the same time it also stands for world-class quality and product excellence. Today’s launch will further strengthen the brand and help build a much stronger portfolio of tractors that will cater to a wide range of farming applications and geographical markets.”

Rajesh Jejurikar, President Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “Most engineers working at Swaraj come from a farming background. Hence, when a tractor is made at Swaraj, it is not only made with engineering expertise but also has a personal touch to it. The Swaraj 963FE is a testimony to the belief that Swaraj tractors are made by farmers, for farmers. It is based on unique farming insight that our employees bring with them”.

Viren Popli, Chief Operating Officer, Swaraj Division, a division of Mahindra & Mahindra Ltd. said, “The launch of the 963FE is based on our new tractor platform in the 60 HP to 75 HP segment. This is a brand new platform that is designed to continue and enhance our promise of power, reliability and application suitability. The tractor has been designed especially for farmers who have specialised needs and large farms. With its new styling, 12+2 speeds, 2200 Kg lift and many new features, it is a class defining product. We are confident that all customers who buy our product will continue the tradition of saying Mera Swaraj”.

About Swaraj

Swaraj Tractors a division of the USD 19 billion Mahindra Group and is India’s second largest and fastest growing tractor brand. Established in 1974, Swaraj has sold over 1.3 million tractors since inception. Based in Punjab, the grain bowl of India, Swaraj is a brand that is made by the farmer, for the farmer as many of its employees are also farmers. They bring real world performance and create an authentic, powerful product with assured performance and enduring quality, designed with one purpose – enabling the Indian farmer to Rise. Swaraj Tractors, consistently ranked as number one in Customer Satisfaction in India, manufactures tractors in the range of 15HP to 65HP and also provides complete farming solutions.

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